The BVI Leader heaped criticism on persons who speak loosely without thinking about how their words can affect the Territory’s reputation and good name: “We cannot and should not contribute to destroying the Territory’s good name,” Premier Smith announced during a press conference on 27 March. “Instead, we should do all that is necessary to build a strong and better Virgin Islands so that generations to come would have a solid foundation to build on and pass on to their children.”
In what may be considered a swipe at some media houses that carry negative news Dr. Smith said that authors of news items casting the Territory in a bad light should consider the effect negative news reports can have on the tourism and financial services sectors: “We must continue to think about our twin economic pillars. The bread and butter of this economy — tourism and financial services — and how the BVI as a brand could be affected by parody,” Hon. Smith announced.
In explaining the negatives that can occur as a result, Hon. Smith asked worrisome questions: “What if visitors don’t come? What if companies decide to no longer invest in our financial services brand? What will become of our jobs? Our people? Our children’s future? This Territory’s future?”
The BVI Premier implored all to think about the destructive effects of such actions and consider doing their part to contribute to making the Territory the best in the world: “Let us continue to be responsible and respectful in all that we do. My Government will continue to join with the people of the British Virgin Islands and do all that we can to make the BVI Brand the envy of the world.”