Although it was announced months ago that LIME BVI will be replaced by FLOW in the BVI – it was still a surprise on 13 May when all of the familiar green and black features of LIME were replaced by the blue hue of FLOW.
The surprise factor continued with the promotion of a special free concert that treated the community to giveaways and a show that featured regional performers Duane Stephenson and Peter Ram.
The rollout included a multimedia advertising campaign and various outdoor branding promotions — all of which successfully declared that FLOW had arrived, making the BVI the 15th Cable and Wireless market to have undergone a complete brand transformation from LIME to Flow.
While the move into the Territory appeared sudden and some regarded it as a surprise, the company announced that this rebranding exercise began in Barbados since last July, and is a result of the merger of Cable & Wireless and Columbus Communications.
Managing Director for FLOW BVI, Tim Ringsdore hailed the rebranding as a fresh start for the company: “A great and exciting opportunity is to press the reset button and totally transform the entire business, our suite of products and services and ultimately the customer experience, not just in BVI but in every market within the region in which we operate,” he announced.
“We can truly aspire to be the change we want to see in this service industry of telecommunications, and set our sights firmly on being number one with customers,” the recently appointed Managing Director declared.
He said that the change of name comes with a fresh outlook as the company intends to strengthen its operation: “We are equipping our business with the tools to succeed: further investments in our network infrastructure, product innovations, new retail experience outlets, with bold, interactive features, self-help facilities and freshly trained customer service agents, more bundled packages that our converged advanced technology allows, plus bring new levels of affordability and customer service to the Virgin Islands,” Mr. Ringsdore said.
Top of the Flow improvement list is the plan to upgrade links to Virgin Gorda and Anegada, and the continuation of the network upgrade that began earlier. Additionally it was mentioned that FLOW intends to launch its LTE (superfast mobile) later in the year.
“We will also be developing a state of the art customer experience centre in our current retail outlet plus developing further opportunities for businesses to connect to our fibre network. We are also pleased to announce the launch of our new customer contact centre, which has been relocated to the Caribbean, this is as a result of customer feedback. The BVI can also look forward to FlowTV, which has been hugely successful in other Caribbean markets and will be launched in the BVI within the next year,” he added.