Strong competition for phone services expected
are still not sure which telecom they will choose for their mobile and telephone
needs. In the talks of liberalisation many telecommunications companies continue
to present themselves as the perfect choice, and as of recent Digicel has taken
up the cause.
At the BVI
Chambers of Commerce and Hotel Association’s monthly luncheon held on 24
January, the guest speaker was Lisa Lewis, Project Director of Digicel Group.
She confirmed that Digicel had applied in 2005 for a licence to operate in the
Territory, and that the company is looking forward to a favorable review of that
application. She also divulged that Digicel has since requested a status report
from the Telecommunications Regulatory Commission.
She focused on
what the BVI could expect in a “truly liberalised market.” Ms. Lewis pointed out
that ”liberalization in the Caribbean actually started in 2000,” adding that
before 2000 there was a widespread dissatisfaction with the incumbents.
Director talked about the company’s track record within the Caribbean. She
informed that Digicel began in Jamaica in 2001. The company now operates in 22
markets. “Digicel is not only the largest mobile operator in the Caribbean, but
also the fastest growing. We acquired Cingular Wireless' Caribbean and Bermuda
operations in 2005 and of Bouygues Telecom Caraibe in 2006, and that has
assisted us significantly to expand our reach.”
representative mentioned that part of the company’s strategy is to be
competitive, provide better customer care and superior network quality in each
of the markets they enter. This translates into a better service experience for
the customers who have embraced the freedom of choice offered by Digicel. Ms.
Lewis went on to mention that Digicel has invested more than US$1.5 billion in
Lewis, another part of Digicel’s strategy is its ability to be innovative. She
explained that Digicel is first in its markets to provide unique service options
on a regular basis. Some of the listed unique services are: rollover minutes,
per-second billing and pre-paid roaming.
At the end of
her presentation, Mrs. Lewis explained that in a liberalised environment there
are several winners, but in the end there is only one ultimate winner and that
is the customer. When there is true liberalisation there is a high penetration
and a vibrancy in the telecommunications sector, and that vibrancy, she
explained, was brought to many countries by Digicel.
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