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KITEBOARDING DOCUMENTARY FILMED
IN BVI
A television
crew out of Portland, Oregon, U.S.A. left the territory last week after filming
footage for a programme to be aired on Outdoor Life Network.
The show
involved the filming a group of elite kiteboarders participating in that
activity as they sailed around the islands of the BVI from June 14-21.
Kiteboarding incorporates the concept of gliding on a surf board and then being
lifted up into the air on a kite.
Outdoor Life
Network has a viewing audience of 68 million people.
The filming
of the show in the BVI was the result of a collaborative arrangement between
international yacht charter company, The Moorings, Slingshot, a premier
manufacturer
of kiteboards and the BVI Tourist Board. The Moorings showcased their signature
yachts which took the kiteboarders and crew around the BVI, Slingshot featured
their kiteboards ridden by top international kiteboarders and the BVI Tourist
Board fulfilled its objective of promoting the overall destination.
Two-time
kiteboarding world champion, nineteen year-old Martin Vari of Argentina and
others spent the week kiteboarding, sailing around aboard Moorings yachts and
capturing the scenery on Tortola,
Jost Van
Dyke, Anegada, Virgin Gorda and Norman Island. They also spent some time
kiteboarding with famous adventurer and owner of Necker Island , Sir Richard
Branson.
The Tourist
Board cosponsored the filming of the show along with the Moorings and assisted
with the coordination on-island arrangements for the project.Public Relations
Manager Keith Dawson said the Board expects to receive high quality professional
footage from the shoot, which will be used in upcoming media projects and the
BVI also will be given advertising spots in the show as a benefit of their
collaboration. “This project is a very good example of industry partnership,
where the Board was able to collaborate with an industry player on a promotional
opportunity and expand on that opportunity to benefit the entire destination,”
Mr. Dawson said. “I would like to express my thanks to the many businesses who
assisted in making this project a success including Foxy’s, Anegada Reef Hotel,
Bitter End Yacht Club and Pirates on Norman Island. With such partnerships we
can achieve much for the destination,” he concluded.
Copyright
© 2005 by SUN ENTERPRISES (B.V.I.) LTD.
PUBLISHERS OF THE ISLAND
SUN Newspaper. All rights reserved.
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